Privacy Policy

Protection of your data: Transparency and security

The address of our website is: https://hotel-eisenach.de.

§ 1 Information on the collection of personal data

(1) In the following, we provide information about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior.

(2) The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is

Göbel eGbR

Göbel Hotels Administration

Briloner Str. 48

34508 Willingen

Represented by: Gert Göbel, Fritz Göbel, Stephanie Göbel

Phone: + 49 (0) 5632 – 92211

Fax: + 49 (0) 5632 – 922199

E-mail: zentrale(at)goebel-hotels.de

Local court Korbach, no entry

VAT ID No. DE 269 600 809

(and see our legal notice). You can contact our data protection officer at datenschutz(at)goebel-hotels.de or at our postal address with the addition “the data protection officer”.

(3) When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, your name and telephone number if applicable) will be stored by us in order to answer your questions. We delete the data arising in this context after storage is no longer required, or restrict processing if there are statutory retention obligations.

(4) If we use contracted service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail below about the respective processes. We will also state the specified criteria for the storage period.

§ 2 Your rights

(1) You have the following rights vis-à-vis us with regard to your personal data:

– Right to information,

– Right to rectification or erasure,

– Right to restriction of processing,

– Right to object to the processing,

– Right to data portability.

(2) You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

§ 3 Collection of personal data when visiting our website

(1) When using the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR):

– IP address

– Date and time of the request

– Time zone difference to Greenwich Mean Time (GMT)

– Content of the request (specific page)

– Access status/HTTP status code

– Amount of data transferred in each case

– Website from which the request comes

– Browser

– Operating system and its interface

– Language and version of the browser software.

(2) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk and assigned to the browser you are using and through which certain information flows to the body that sets the cookie (in this case us). Cookies cannot execute programs or transfer viruses to your computer. They are used to make the website more user-friendly and effective overall.

(3) Use of cookies:

a) This website uses the following types of cookies, the scope and function of which are explained below:

– Transient cookies (see b)

– Persistent cookies (see c).

b) Transient cookies are automatically deleted when you close the browser. These include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.

c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

d) You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. We would like to point out that you may not be able to use all functions of this website.

§ 4 Further functions and offers on our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do so, you must generally provide additional personal data that we use to provide the respective service and to which the aforementioned data processing principles apply.

(2) In some cases, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly monitored.

(3) Furthermore, we may pass on your personal data to third parties if we offer participation in promotions, competitions, contracts or similar services together with partners. You will receive more detailed information on this when you provide your personal data or in the description of the offer below.

(4) If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer.

§ 5 Objection or revocation against the processing of your data

(1) If you have given your consent to the processing of your data, you can withdraw this at any time. Such a revocation affects the permissibility of the processing of your personal data after you have given it to us.

(2) Insofar as we base the processing of your personal data on the balancing of interests, you can object to the processing. This is the case if, in particular, the processing is not necessary for the performance of a contract with you, which is described by us in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or show you our compelling reasons worthy of protection on the basis of which we will continue the processing.

(3) Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your objection to advertising using the following contact details: Göbel eGbR, Göbel Hotels Verwaltung, Briloner Straße 48, 34508 Willingen, zentrale(at)goebel-hotels.de.

§ 6 Newsletter

(1) With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods and services are named in the declaration of consent.

(2) We use the so-called double opt-in procedure to subscribe to our newsletter. This means that after you have registered, we will send you an e-mail to the e-mail address you have provided in which we ask you to confirm that you wish to receive the newsletter. In addition, we store the IP addresses used and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

(3) The only mandatory information for sending the newsletter is your e-mail address. The provision of further, separately marked data is voluntary and is used to address you personally. After your confirmation, we will store your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 para. 1 sentence 1 lit. a GDPR.

(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail, by e-mail to newsletter(at)goebel-hotels.de or by sending a message to the contact details given in the imprint.

(5) We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. For the evaluations, we link the data mentioned in § 3 and the web beacons with your e-mail address and an individual ID. We use the data obtained in this way to create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click on in them and deduce your personal interests from this. We link this data to the actions you take on our website.

You can object to this tracking at any time by clicking on the separate link provided in each email or by informing us via another contact channel. The information will be stored for as long as you are subscribed to the newsletter. After unsubscribing, we store the data purely statistically and anonymously.

§ 7 Use of Google Analytics

(1) This website uses Google Analytics, a web analysis service of Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.

(2) The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

(4) This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are further processed in abbreviated form, so that they cannot be linked to individuals. If the data collected about you is personally identifiable, it will be excluded immediately and the personal data will be deleted immediately.

(5) We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f GDPR.

(6) Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, and the privacy policy: http://www.google.de/intl/de/policies/privacy.

§ 8 Facebook, Instagram

(1) Links to these services are provided on our website. Your personal data will not be passed on by us. Social plugins are not used on our website, i.e. if you do not explicitly follow the corresponding links, no data will be transmitted to the services mentioned.

(2) When you follow these links, your browser establishes a connection to the corresponding social network or service. Data, e.g. your IP address, is transmitted so that they can assign the visit to our site to your existing user account. You can prevent this assignment by logging out of your corresponding user account.

§ 9 Integration of YouTube videos

(1) We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from our website.

(2) By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This takes place regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

(3) Further information on the purpose and scope of data collection and its processing by YouTube can be found in the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

§ 10 Integration of Google Maps

(1) We use the Google Maps service on this website. This allows us to show you interactive maps directly on the website and enables you to use the map function conveniently.

(2) By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

(3) Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the provider’s privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

§ 11 Use of Google Adwords Conversion

(1) We use Google Adwords to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. We are interested in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

(2) These advertising materials are delivered by Google via so-called “ad servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the display of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies generally lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values for this cookie.

(3) These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information.

(4) Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and store it.

(5) You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly; in particular, suppressing third-party cookies will prevent you from receiving ads from third-party providers; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads, whereby this setting will be deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices, whereby this setting will be deleted when you delete your cookies; d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this website to their full extent.

(6) The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

§ Section 12 Remarketing

In addition to Adwords Conversion, we use the Google Remarketing application. This is a procedure with which we would like to address you again. Through this application, our advertisements can be displayed to you when you continue to use the Internet after visiting our website. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behavior when you visit various websites. This enables Google to determine your previous visit to our website. According to its own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.

§ 13 Facebook Custom Audiences

(1) Furthermore, the website uses the remarketing function “Custom Audiences” of Facebook Inc (“Facebook”). This allows users of the website to be shown interest-based advertisements (“Facebook ads”) when they visit the Facebook social network or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our website more interesting for you.

(2) Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have accessed the corresponding website of our Internet presence or have clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible for the provider to find out and store your IP address and other identifying features.

(3) You can deactivate the “Facebook Custom Audiences” function at https://www.facebook.com/settings/?tab=ads#_.

(4) The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f GDPR. Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.

§ 14 A/B testing, click tracking

(1) This website continues to analyze user behavior by means of A/B testing. This allows us to show you our websites with slightly different content, depending on the profile assignment made. This allows us to analyze and regularly improve our offer and make it more interesting for you as a user. The legal basis for A/B testing is Art. 6 para. 1 sentence 1 lit. f GDPR.

(2) Cookies (see § 3 for more details) are stored on your computer for this analysis. The information collected in this way is stored by the controller on its server in the USA. You can prevent the analysis by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we would like to point out that you may not be able to use our website to its full extent. You can prevent the storage of cookies by changing the settings in your browser.

(3) Before the analyses are carried out, the IP addresses are further processed in abbreviated form so that they cannot be directly linked to a person. The IP address transmitted by your browser is not merged with other data collected by us.

(4) The service providers of the analyses are

the CrazyEgg tool, a web analysis service of Crazy Egg, Inc. 16220 Ridgeview Lane, La Mirada, CA, 90638 USA. Information from the third-party provider on data protection can be found at https://www.crazyegg.com/privacy
You can deactivate the use of cookies at any time via the following link: https://www.crazyegg.com/opt-out. You can also completely prevent the use of the service with add-ons for your browser.

and Optimize by Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions: https://support.google.com/analytics/answer/12979939 You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de
You can also prevent the collection by Google Analytics / Google Optimize by clicking on the following link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website:

§ 15 Contact form

You have the possibility to contact us via our contact form. The input of data is expressly on a voluntary basis. The personal data provided will be treated confidentially and used for the intended purpose in accordance with the applicable data protection regulations. The data will not be passed on to third parties outside our company. Of course, you can object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your objection using the following contact details: Göbel eGbR, Göbel Hotels Verwaltung, Briloner Straße 48, 34508 Willingen, zentrale(at)goebel-hotels.de.

§ 16 Online reservation

(1) We use the booking engine of Hotelnetsolutions (HotelNetSolutions GmbH, Genthiner Str. 8, 10785 Berlin) so that you can conveniently book your stay with us online. Your data will be collected, processed and used exclusively for the establishment, execution and handling of the contractual relationship established with the reservation.

(2) If you would like to book an overnight stay with us online, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your order. Mandatory information required for the processing of contracts is marked separately, further information is voluntary. We process the data you provide to process your order. For this purpose, we may forward your payment data to our house bank. The legal basis for this is Art. 6 para. 1 sentence 1 lit. b GDPR.

(3) Due to commercial and tax law requirements, we are obliged to store your address, payment and order data for a period of ten years. However, we restrict processing after two years, i.e. your data will only be used to comply with legal obligations.

§ 17 SOFORT voucher system

We use the “SOFORT-Gutschein” widget on our websites. The provider is FIRMEDIA® GmbH & Co KG, Zum Ritzhagen 5, 34508 Willingen. Only your IP address is transmitted via the widget; this is not analyzed or recorded by SOFORT-Gutschein. Personal data is only collected and processed directly in the SOFORT voucher store when a voucher/ticket is ordered. Personal data provided in the course of competitions in the SOFORT voucher Advent calendar are used and stored exclusively in the context of the competitions. Personal data will be completely deleted automatically no later than 30 days after the end of the competitions. We have concluded an order processing contract with FIRMEDIA® GmbH & Co.

§ 18 Security

GÖBEL HOTELS uses technical and organizational security measures to protect the data provided by you against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. These security measures are continuously improved in line with technological developments. Furthermore, all employees and vicarious agents are obliged to maintain data secrecy in accordance with the Federal Data Protection Act.

§ 19 Changes to this privacy policy

GÖBEL HOTELS reserves the right to amend this privacy policy. The current version of the privacy policy is always available on the GÖBEL HOTELS website at https://www.goebel-hotels.com/datenschutz/.

Status: May 2020

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